Co Ba Coffee Kemasan Kopi by My Linh Mac

Co Ba Coffee Kemasan Kopi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Co Ba Coffee Kemasan Kopi

by My Linh Mac

Client: Mmac

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Kemasan Kopi

Co Ba Coffee minangka desain kemasan sing digawe kanggo merek kopi Vietnam. Kemasan iki nampilake egg coffee, minuman tradisional saka Vietnam sing isih kurang dikenal ing negara liya. Logo iki adhedhasar potret minimalis saka pendiri merek kasebut. Jeneng merek kasebut asale saka istilah Vietnam kanggo "bibi" lan ngelingake babagan ikatan kulawarga lan urip bebarengan. Werna-werna sing digunakake dijupuk saka pemandangan pertanian panggonan wiji kopi ditandur. Kertas lan poliester sing bisa didaur ulang digunakake kanggo kanthong lan alat tulis. Desain modern iki ditujokake kanggo wong-wong sing seneng ngombe kopi nalika lagi bepergian.

The Recognition

About the A' Design Award Perunggu

Co Ba Coffee Kemasan Kopi menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Co Ba Coffee Kemasan Kopi dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Co Ba Coffee Kemasan Kopi nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac