Hopapops Panganan Cemilan Sehat by Angela Spindler

Hopapops Panganan Cemilan Sehat by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2020

Hopapops Panganan Cemilan Sehat

by Angela Spindler

Client: Depot Creative

A' Design Award Wesi Winner in Bungkusan Category

16,435

Verified Award Winner

Verify Award Status for #101038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hopapops Panganan Cemilan Sehat

Tugas proyek: Penamaan, nggawe merek lan desain kemasan kanggo wiji lily banyu sing muncul, ditargetake kanggo konsumen AS. Tantangan kasebut yaiku carane nyekel pasar sing durung mesthi krungu babagan bahan utama, yaiku wiji lily. Solusi kasebut, fokus ing teriakan rak, hirarki informasi sing sederhana lan visual bahan sing penting. Ilustrasi kasebut, sing nggawe bagian ngarep lan mburi kemasan, nggawa produk lan varian rasa. Sifat tipografi tandha merek Hopapops sing ora rata nambah bouncing sing ora sopan ing bungkus kasebut, nglengkapi nada swara sing nyenengake sing digawe kanggo merek kasebut.

The Recognition

About the A' Design Award Wesi

Hopapops Panganan Cemilan Sehat menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Hopapops Panganan Cemilan Sehat dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Hopapops Panganan Cemilan Sehat diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova