Wen Niang Botol Anggur Beras Kuning dening Tiger Pan

Karya Wen Niang Botol Anggur Beras Kuning dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Wen Niang Botol Anggur Beras Kuning

dening Tiger Pan

Klien: Shenzhen Wanshengtang Industry Co., Ltd

Pemenang A' Design Award Emas ing Kategori Bungkusan

40,991

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #101157

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wen Niang Botol Anggur Beras Kuning

Wen Niang yaiku kemasan sing dirancang kanggo anggur beras kuning Tiongkok. Botol iki digawe saka kaca, dene anggur beras kuning umume dikemas nganggo keramik. Permukaan kaca menehi kilap lan tekstur. Manuk bangau kanthi swiwi megar diembos ing pundhak botol lan nutupi luwih saka 320 derajat permukaané. Bangau nduweni kalungguhan sing dhuwur ing budaya Wétan, ing kono manuk iki nglambangaké integritas, kaanggunan, kesehatan, lan umur dawa. Botol iki ukurané 90 milimeter diameteré lan 260 milimeter dhuwuré. Wujud modern iki tujuané kanggo narik kawigatèn konsumen sing luwih enom.

Pangakuan

Babagan A' Design Award Emas

Wen Niang Botol Anggur Beras Kuning menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Wen Niang Botol Anggur Beras Kuning dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Wen Niang Botol Anggur Beras Kuning nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Ukuran & Kemasan: Diameter: 90mm
Height:260mm
Tag: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Teknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Tantangan Desain: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Riset: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspirasi: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Durasi Proyek: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Alur Operasi: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Kredit Gambar: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You