Kuniichi Paket Panganan by Katsunari Shishido

Kuniichi Paket Panganan by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2020

Kuniichi Paket Panganan

by Katsunari Shishido

Client: Cocodoru

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #101229

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Colors

The Design

About Kuniichi Paket Panganan

Panganan tradisional Jepang sing dijaga Tsukudani ora dikenal ing ndonya. Panggang kicap berbasis kacang sing digabungake karo macem-macem panganan laut lan bahan darat. Paket anyar kasebut kalebu sangang label sing dirancang kanggo modern pola tradisional Jepang lan nyatakake karakteristik bahan. Logo merek anyar dirancang kanthi harapan supaya bisa terus tradhisi kasebut sajrone 100 taun sabanjure.

The Recognition

About the A' Design Award Emas

Kuniichi Paket Panganan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Kuniichi Paket Panganan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Kuniichi Paket Panganan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.