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Sweet Osmanthus Fungsi Utami: Kemasan Anggur by Yunxin Chen

Sweet Osmanthus Fungsi Utami: Kemasan Anggur by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.


PerungguBungkusan· 2020

Sweet Osmanthus Fungsi Utami: Kemasan Anggur

by Yunxin Chen

Client: Kwei Mun Lung

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Sweet Osmanthus Fungsi Utami: Kemasan Anggur

Teks Buku: Sweet Osmanthus minangka desain kemasan kanggo anggur Tionghoa sing digawe saka kembang osmanthus manis lan sari anggur, diprodhuksi tanpa tambahan banyu. Kothake ukurane 230 kaliyan 90 kaliyan 90 milimeter. Desain iki njupuk inspirasi saka budaya Jiangnan, wilayah sing kondhang amarga sejarahe sing dawa lan taman-taman klasike. Motif jendhela dienggo minangka tema utama, amarga jendhela nggambarake karakter taman Jiangnan. Saben jendhela nampilake pandhangan sing beda. Papat sisi kothak kasebut bebarengan mbentuk adegan taman sing sambung-sinambung, sing nyritakake maneh kisah wilayah kasebut.

The Recognition

About the A' Design Award Perunggu

Sweet Osmanthus Fungsi Utami: Kemasan Anggur menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Sweet Osmanthus Fungsi Utami: Kemasan Anggur dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Sweet Osmanthus Fungsi Utami: Kemasan Anggur nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging
230mm x90mm x90mm
Tags
Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge
The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research
Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration
The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration
The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members
Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi

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