Shiny Meadow A2 Botol Susu dening Mengniu Dairy

Karya Shiny Meadow A2 Botol Susu dening Mengniu Dairy minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Shiny Meadow A2 Botol Susu

dening Mengniu Dairy

Klien: China Mengniu Dairy Company Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,982

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #101529

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shiny Meadow A2 Botol Susu

Shiny Meadow A2 iku botol sing dirancang kanggo susu seger. Botol iki digawe saka PET sing duwe permeabilitas dhuwur, kang menehi tekstur kaya kaca. Wangunane adhedhasar botol kaca susu klasik Eropa lan digambar maneh kanthi cara modern. Wilayah gedhe sing bening nuduhake susu ing njero, saengga produk bisa katon langsung. Tandha A2 gedhe ing tengah dipadhukake karo piramida diet kanggo mbentuk citra merek. Botol iki isine 720 ml sarta ukurane 80 mm ing diameter maksimum lan 238 mm ing dhuwure. Rancangan iki tujuane kanggo ngungkapake kesederhanaan lan kemurnian.

Pangakuan

Babagan A' Design Award Perak

Shiny Meadow A2 Botol Susu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Shiny Meadow A2 Botol Susu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Shiny Meadow A2 Botol Susu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Ukuran & Kemasan: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tag: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Teknologi Produksi: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Tantangan Desain: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Riset: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspirasi: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Durasi Proyek: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Alur Operasi: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Paten: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Anggota Tim: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Kredit Gambar: .