Hanwu Liquan 1974 Kemasan Minuman Keras by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Kemasan Minuman Keras by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Hanwu Liquan 1974 Kemasan Minuman Keras

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

A' Design Award Perunggu Winner in Bungkusan Category

18,821

Verified Award Winner

Verify Award Status for #102146

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hanwu Liquan 1974 Kemasan Minuman Keras

Hanwu Liquan 1974 minangka desain kemasan kanggo seri minuman keras khas Tiongkok. Botolé digawé saka kaca frosted transparan kanthi detail emas sing digosong, déné tutup lan labelé digawé saka logam. Werna biru ing botol kasebut kainspirasi saka giok jaman Dinasti Han. Rong naga, adhedhasar pola naga Dinasti Han, dadi unsur visual utama. Wangun lan strukturé nganut gaya modern minimalis. Kothak kemasané ukurané 88 mm dawané, 88 mm ambané, lan 227,5 mm dhuwuré. Desain iki nampilaké budaya tradisional Tiongkok kanthi wujud kontemporer.

The Recognition

About the A' Design Award Perunggu

Hanwu Liquan 1974 Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Hanwu Liquan 1974 Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Hanwu Liquan 1974 Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019