Yuyuan Road Baijiu Kemasan Minuman Keras by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Kemasan Minuman Keras by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Yuyuan Road Baijiu Kemasan Minuman Keras

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

A' Design Award Perunggu Winner in Bungkusan Category

17,731

Verified Award Winner

Verify Award Status for #102183

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Kemasan Minuman Keras

Yuyuan Road Baijiu iku desain kemasan kanggo minuman keras Tiongkok sing digawe ing kutha Maotai, propinsi Guizhou. Desain iki diilhami saka Yuyuan Road, dalan bersejarah ing Shanghai, lan bangunan utama ing dalan kasebut. Logo kasebut nampilake unsur saka Paramount, bangunan landmark lan simbol budaya ing Shanghai. Kothak njaba digawe saka plastik daur ulang, botole kadamel saka keramik kanthi cat semprot emas, lan tutupe saka plastik. Ukuran kothak yaiku 100 kali 100 kali 290 milimeter. Kemasan iki nduweni tujuan kanggo nyampekake budaya Shanghai marang para konsumen.

The Recognition

About the A' Design Award Perunggu

Yuyuan Road Baijiu Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yuyuan Road Baijiu Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yuyuan Road Baijiu Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019