Utobeera Kemasan Bir Woh-wohan by Jansword Zhu

Utobeera Kemasan Bir Woh-wohan by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2020

Utobeera Kemasan Bir Woh-wohan

by Jansword Zhu

Client: Jansword zhu

A' Design Award Wesi Winner in Bungkusan Category

14,937

Verified Award Winner

Verify Award Status for #102296

View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Kemasan Bir Woh-wohan

Utobeera minangka desain kemasan kanggo bir woh-wohan. Jeneng Utobeera diilhami saka tembung Utopia, lan iki nggambarake nilai-nilai merek yaiku kesetaraan, hak asasi manungsa, kaanekaragaman, keunikan lan katresnan. Papat tokoh kondhang saka sejarah seni ditafsirake maneh kanthi gaya ilustrasi psikedelik: wong topi karya Rene Magritte, cah wadon nganggo klambi Tionghoa, Bacchus, dewa anggur, lan dewa umur dawa Tionghoa. Saben woh ing karya seni asline diganti dadi wujud woh digital. Desain iki nyritakake budaya cyberpunk lan nggunakake warna Pantone sarta teknik foil pressing.

The Recognition

About the A' Design Award Wesi

Utobeera Kemasan Bir Woh-wohan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Utobeera Kemasan Bir Woh-wohan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Utobeera Kemasan Bir Woh-wohan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang