Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2020

Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

A' Design Award Emas Winner in Bungkusan Category

57,604

Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian

Ing jaman abad pertengahan, pabrik bir lokal ngidini umure bir umure luwih saka 600 taun ing sangisore kastil Nuremberg. Ngurmati sejarah iki, bungkus "AEcht Nuernberger Kellerbier" saiki katon asli. Label bir nuduhake gambar tangan kastil sing lungguh ing watu lan tong kayu ing rong, digawe kanthi font jinis gaya vintage. Label panyegel karo merek dagang "St Mauritius" perusahaan lan gabus mahkota warna tembaga ngirimake kerajinan lan kepercayaan.

The Recognition

About the A' Design Award Emas

Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Tucher AEcht Nuernberger Kellerbier Desain Kemasan Bir Bavarian nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg