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Sierra Cantabria Label Anggur by Estudio Maba

Sierra Cantabria Label Anggur by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.


PerakBungkusan· 2020

Sierra Cantabria Label Anggur

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Perak Winner in Bungkusan Category

25,521

Verified Award Winner

Verify Award Status for #102555

Colors

The Design

About Sierra Cantabria Label Anggur

Sierra Cantabria minangka desain label kanggo sakumpulan anggur sing diprodhuksi dening pabrik anggur tradhisional Spanyol. Jinis produke akeh, mula label-labele nduweni siji basa visual sing padha nanging tetep nyimpen prabédan alus antarane botol siji lan sijine. Simbol-simbol heraldik sing digunakake déning kulawarga sajroning 150 taun digabung karo hirarki elemen tipografi sing cetha. Sistem iki nggawe 53 kombinasi label kanggo botol Bordeaux lan Burgundy. Saben label dicithak ing kertas katun kanthi relief dhuwur, cap, lan sapuan pernis. Tujuane yaiku jinis produk sing klasik lan ekspresif kanthi citra merek sing konsisten.

The Recognition

About the A' Design Award Perak

Sierra Cantabria Label Anggur menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Sierra Cantabria Label Anggur dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Sierra Cantabria Label Anggur iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging
Bordeaux and Burgundy Bottles
Tags
Wine, design, bottle, label, brand
Production Technology
Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge
The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research
A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration
January to September 2019
Operation Flow
The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents
Bodegas y Viñedos Sierra Cantabria
Team Members
Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits
Estudio Maba

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