Settlements Kampanye Terpadu dening Pancho Gonzalez

Karya Settlements Kampanye Terpadu dening Pancho Gonzalez minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2020

Settlements Kampanye Terpadu

dening Pancho Gonzalez

Klien: Inbrax

Pemenang A' Design Award Perunggu ing Kategori Pariwara

13,756

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #103849

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Settlements Kampanye Terpadu

Pemukiman minangka kasunyatan ing saindenging jagad lan utamane ing Amerika Latin. Desain iklan iki ngupaya ngumpulake dana kanthi cara sing beda-beda lan ditindakake kanthi ngluncurake film sing pungkasane ora ana. Kanggo entuk tiket, wong kudu pindhah menyang situs web film kanggo tuku tiket lan nalika dheweke ngerti film kasebut ora ana, mula dheweke bisa nyumbang dhuwit kanggo yayasan kasebut.

Pangakuan

Babagan A' Design Award Perunggu

Settlements Kampanye Terpadu menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Settlements Kampanye Terpadu dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Settlements Kampanye Terpadu nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Ukuran & Kemasan: Trailers, posters, digital ads and social media.
Tag: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teknologi Produksi: Integrated campaign across 5 countries in South America.
Tantangan Desain: First online collecting campaign done by Techo Latam.
Riset: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspirasi: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Durasi Proyek: Chile, Peru, Argentina, Brazil and Colombia.
Alur Operasi: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Paten: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Anggota Tim: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Kredit Gambar: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando