Plaza del Sol Kemasan Cemilan by Estudio Maba

Plaza del Sol Kemasan Cemilan by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Plaza del Sol Kemasan Cemilan

by Estudio Maba

Client: Plaza del Sol

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Kemasan Cemilan

Plaza del Sol iku desain kemasan kanggo tas kripik. Grafis sing digunakake njupuk inspirasi saka motif rakyat lan barang suvenir sing ditemokake ing kutha-kutha wisata Spanyol, lan referensi kasebut disuguhake kanthi cara modern kanthi sentuhan humor. Saben flow pack nyritakake crita cekak sing dibangun saka barang-barang suvenir, kanthi tujuan supaya sing tuku mesem. Gambar-gambar kasebut digawe liwat fotografi still life sing diatur ing sawijining set, lan tas-tas kasebut diprodhuksi kanthi cetakan fleksografi. Saben tas ukurane 195 kaliyan 320 milimeter.

The Recognition

About the A' Design Award Perunggu

Plaza del Sol Kemasan Cemilan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Plaza del Sol Kemasan Cemilan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Plaza del Sol Kemasan Cemilan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba