Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan by Yang Zhang

Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2021

Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Wesi Winner in Bungkusan Category

10,808

Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan

Bungkusan Mi Transformers Optimus Prime iku kemasan kertas sing dirancang kanggo dolanan blok bangunan. Bagian ngarep kothak nuduhake produk sing wis dirakit, saengga wangun lan bagean-bagean sing bisa obah katon jelas kanggo para pembeli. Gaya minimalis lan skema warna nggambarake karakter dolanan kasebut. Fungsi pamer lan kemasan digabung dadi siji struktur. Tutup ndhuwur bisa dibukak kanggo nuduhake tumpukan kanthong blok. Kothak ngisor bisa dibukak menyang loro sisi lan mbentuk kothak panyimpenan sing kapisah. Bagean-bagean bisa diurutake miturut jinise, lan kothak kasebut bisa dienggo maneh kanggo panyimpenan padinan.

The Recognition

About the A' Design Award Wesi

Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mi Transformers Optimus Prime Packaging Bungkusan Dolanan Blok Bangunan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao