Birds and Coffee Packing dening Kristina Pacesaite

Karya Birds and Coffee Packing dening Kristina Pacesaite minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Birds and Coffee Packing

dening Kristina Pacesaite

Klien: Kavos gurmanai

Pemenang A' Design Award Perak ing Kategori Bungkusan

23,535

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #106477

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Birds and Coffee Packing

Saben produk pantes kemasan sing tepat. Kanthi ngembangake kemasan iki, desainer mbantu perusahaan roaster kopi sing sukses kanggo nggayuh wong anyar sing ngormati kopi kualitas premium lan peduli karo asale. Kanthi nyedhiyakake tampilan kemasan anyar, desainer nyoba nambah nilai kopi gawenan tangan sing meh kabeh bawana. Kaputusan kanggo nggunakake ilustrasi manuk saben negara adhedhasar sifat sing elegan lan uga rasa sing digawe tangan kanggo produk pungkasan. Kertas kraft lan werna coklat peteng ing ilustrasi uga nduweni tujuan sing padha.

Pangakuan

Babagan A' Design Award Perak

Birds and Coffee Packing menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Birds and Coffee Packing dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Birds and Coffee Packing iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Ukuran & Kemasan: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tag: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Teknologi Produksi: Digital printing on kraft paper
Tantangan Desain: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Riset: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspirasi: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Durasi Proyek: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Alur Operasi: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Anggota Tim: Kristina Pacesaite