Haci Bekir Halva Packing dening Polin Kuyumciyan

Karya Haci Bekir Halva Packing dening Polin Kuyumciyan minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2021

Haci Bekir Halva Packing

dening Polin Kuyumciyan

Klien: Haci Bekir

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,103

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #109346

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Haci Bekir Halva Packing

Haci Bekir minangka salah sawijining merek paling tuwa ing donya lan duwe warisan sing luar biasa. Senajan jeneng merek kanthi otomatis digandhengake karo kualitas lan kepuasan produk, iku angel kanggo merek lawas kanggo mréntahaké kanggo generasi anyar. Kanthi popularitas halva ing tren panganan Turki, merek kasebut pengin entuk manfaat lan nganyari kemasan halva. Pola lan warna desain anyar sing prasaja nanging nyenengake ndadekake Haci Bekir bisa nggedhekake jangkauan lan pangenalan merek. Pola desain lan warna loro-lorone diilhami dening telung bahan lan tekstur halva.

Pangakuan

Babagan A' Design Award Wesi

Haci Bekir Halva Packing menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Haci Bekir Halva Packing dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Haci Bekir Halva Packing diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Ukuran & Kemasan: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tag: packaging, box, design, patterns, food
Teknologi Produksi: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Tantangan Desain: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Riset: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspirasi: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Durasi Proyek: The project started in December 2019 and finished in February 2020, in Istanbul.
Alur Operasi: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Kredit Gambar: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.