Oink Pengemasan by Studio 33 is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Oink Pengemasan

by Studio 33

Client: Sin Ravnice

A' Design Award Perak Winner in Bungkusan Category

32,848

Verified Award Winner

Verify Award Status for #110499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oink Pengemasan

Kanggo mesthekake visibilitas pasar klien, tampilan lan rasa sing nyenengake dipilih. Pendekatan iki nglambangake kabeh kualitas merek, asli, enak, tradisional lan lokal. Tujuan utama nggunakake kemasan produk anyar yaiku kanggo nampilake para pelanggan crita babagan breeding babi ireng lan ngasilake delicacies daging tradisional kanthi kualitas paling dhuwur. Sakumpulan ilustrasi digawe kanthi teknik linocut sing nampilake kerajinan. Ilustrasi kasebut dhewe nuduhake keasliane lan ngajak para pelanggan mikir babagan produk Oink, rasa lan teksture.

The Recognition

About the A' Design Award Perak

Oink Pengemasan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Oink Pengemasan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Oink Pengemasan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Dimensions & Packaging: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Tags: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Production Technology: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Design Challenge: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Research: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspiration: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Project Duration: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Operation Flow: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Patents: OINK Trademark (2020) Sin Ravnice
Team Members: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Image Credits: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019