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Biboi Label Anggur dening Giovanni Murgia

Karya Biboi Label Anggur dening Giovanni Murgia minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerakBungkusan· 2021

Biboi Label Anggur

dening Giovanni Murgia

Klien: Cantine Biboi

Pemenang A' Design Award Perak ing Kategori Bungkusan

27,577

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #111397

Warna

Desaine

Babagan Biboi Label Anggur

Desain sing inovatif, ora biasa lan ora nyenengake kanggo nemtokake identitas anggur kasebut. Desain geometris sing njupuk cue saka pitung puluh lan enriched karo unsur iconographic sing makili ciri saka wilayah Sardinia. Desain label kasebut ditliti kanggo menehi efek tactile nalika botol dicopot, amarga kertas label lan embossing sawetara bagean kasebut. Sasarane kanggo komunikasi desain seger lan enom, carefree lan langsung cocok kanggo pamirsa enom looking for anggur kualitas karo daya tarik menarik.

Pangakuan

Babagan A' Design Award Perak

Biboi Label Anggur menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Biboi Label Anggur dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Biboi Label Anggur iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Ukuran & Kemasan
The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Tag
wine, packaging, graphic design, label design, sardinia
Teknologi Produksi
The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Tantangan Desain
The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Riset
The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspirasi
The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Durasi Proyek
The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Alur Operasi
The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Anggota Tim
Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA

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