Rosa Roxburghii Kemasan Tèh dening Guangzhou Cheung Ying Design Co., Ltd.

Karya Rosa Roxburghii Kemasan Tèh dening Guangzhou Cheung Ying Design Co., Ltd. minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Rosa Roxburghii Kemasan Tèh

dening Guangzhou Cheung Ying Design Co., Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pemenang A' Design Award Emas ing Kategori Bungkusan

28,750

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #111732

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Rosa Roxburghii Kemasan Tèh

Rosa Roxburghii yaiku desain kemasan kanggo omben-omben tèh kalengan. Wadhahé arupa kaleng aluminium kanthi ukuran dawa 65 mm, amba 65 mm lan dhuwur 95 mm, kanthi kapasitas 245 ml. Grafisé nggunakaké ilustrasi gaya Tionghoa saka kebon tèh rosa roxburghii, kang nggambaraké kawigatèn wiwit nandur nganti milih bahan. Unsur-unsur tradisional Tionghoa lan werna tema abang kang mbeja mbentuk tata letaké. Kemasan iki digawé kanggo mènèhi identitas kang cetha marang produk sarta kanggo ngungkapaké kaséhatan, kaalamian, vitalitas lan warisan.

Pangakuan

Babagan A' Design Award Emas

Rosa Roxburghii Kemasan Tèh menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Rosa Roxburghii Kemasan Tèh dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Rosa Roxburghii Kemasan Tèh nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Ukuran & Kemasan: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tag: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Teknologi Produksi: The design material is made of aluminum can.
Tantangan Desain: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Riset: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspirasi: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Durasi Proyek: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Alur Operasi: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu