Liu Fangling Fungsi Utama: Kemasan Lobak Acar dening Pufine Advertising Ltd. Co.

Karya Liu Fangling Fungsi Utama: Kemasan Lobak Acar dening Pufine Advertising Ltd. Co. minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2021

Liu Fangling Fungsi Utama: Kemasan Lobak Acar

dening Pufine Advertising Ltd. Co.

Klien: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #111775

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Liu Fangling Fungsi Utama: Kemasan Lobak Acar

Teks Buku: Liu Fangling minangka desain kemasan kothak hadiah kanggo lobak acar. Kothak njaba digambari pemandangan ibu lan anak wadon sing nandur lobak ing gunung, crita sing nyambungake produk karo wong-wong sing gawe. Kothak njero dibentuk kaya lobak, ngelingake wektu lobak dicabut saka lemah. Kemasan njaba digawe saka kertas, saengga bisa didaur ulang lan luruh kanthi alami. Saben porsi disegel ing wadhah foil aluminium sing entheng, resik, lan gampang digawa. Sawise dienggo, kothak wangun lobak kasebut isih bisa digunakake kanggo nyimpen barang-barang cilik.

Pangakuan

Babagan A' Design Award Wesi

Liu Fangling Fungsi Utama: Kemasan Lobak Acar menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Liu Fangling Fungsi Utama: Kemasan Lobak Acar dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Liu Fangling Fungsi Utama: Kemasan Lobak Acar diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Ukuran & Kemasan: 100 mlx6 pot; Outer box size: 350X140X65mm
Tag: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Teknologi Produksi: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Tantangan Desain: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Riset: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspirasi: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Durasi Proyek: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Alur Operasi: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Anggota Tim: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai