Beltur Go Fungsi Pangayahan: Kemasan Pangan by Musa Celik

Beltur Go Fungsi Pangayahan: Kemasan Pangan by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2021

Beltur Go Fungsi Pangayahan: Kemasan Pangan

by Musa Celik

Client: Beltur

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #112421

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go Fungsi Pangayahan: Kemasan Pangan

Teks Buku: Beltur Go minangka rangkaian kemasan pangan lan omben-omben sing dirancang kanggo dienggo ing taman-taman kutha sing amba. Kothak pangan bisa dilebokake ing cangkir omben, lan sedotan liwat kothak kasebut, saengga pangan lan omben bisa digawa nganggo siji tangan. Bagean cilik sing dilempit ing kothak bisa dibukak kanggo nyekel saus. Kothak pangan uga bisa dienggo dhewe, kanthi garpu dilebokake ing sisih ndhuwur. Kabeh bagean digawe saka kertas Bristol 350 gram kanthi cithakan offset, lan kertas nggantekake plastik kanggo ngurangi larahan plastik. Saben kemasan tekan kanthi wangun rata kanggo nggampangake panyimpenan lan pangiriman.

The Recognition

About the A' Design Award Wesi

Beltur Go Fungsi Pangayahan: Kemasan Pangan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Beltur Go Fungsi Pangayahan: Kemasan Pangan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Beltur Go Fungsi Pangayahan: Kemasan Pangan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.