Pupstar Fungsi Utama: Identitas Merek dening Haolai Francis Zhou

Karya Pupstar Fungsi Utama: Identitas Merek dening Haolai Francis Zhou minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2021

Pupstar Fungsi Utama: Identitas Merek

dening Haolai Francis Zhou

Klien: H. Design Studio

Pemenang A' Design Award Perak ing Kategori Grafis

40,031

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #114266

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pupstar Fungsi Utama: Identitas Merek

Pupstar minangka identitas merek sing digawe kanggo perusahaan teknologi posisi lan pelacak GPS kewan ingon-ingone. Logo iki nggabungake wangun ikonik prasaja sing dijupuk saka tlapak, rai asu, penanda peta, lan panah navigasi. Tandha iki nyambungake kewan ingon-ingon lan posisi ing siji simbol sing gampang dikenali. Warna seger lan padhang menehi nada sing ramah lan energik kanggo identitas kasebut. Kertu bisnis, flyer, lan alat tulis liyane dicithak ing kertas daur ulang matte sing bertekstur. Sistem visual iki ditrapake kanthi konsisten ing kabeh platform digital, kanthi tujuan mbantu para pemilik supaya ora kelangan kewan ingon-ingone.

Pangakuan

Babagan A' Design Award Perak

Pupstar Fungsi Utama: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Pupstar Fungsi Utama: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Pupstar Fungsi Utama: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Ukuran & Kemasan: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tag: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Teknologi Produksi: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Tantangan Desain: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Riset: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspirasi: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Durasi Proyek: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Alur Operasi: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Anggota Tim: Brand Design: Haolai Francis Zhou