Action Means Everything Poster Kampanye dening Hsiao-Wen Hu

Karya Action Means Everything Poster Kampanye dening Hsiao-Wen Hu minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2021

Action Means Everything Poster Kampanye

dening Hsiao-Wen Hu

Klien: Hsiao-Wen Hu

Pemenang A' Design Award Perak ing Kategori Grafis

39,800

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #114235

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Action Means Everything Poster Kampanye

Proposal kampanye iki nyengkuyung pentinge tumindak tinimbang janji kosong, tujuane supaya wong bisa ngerteni owah-owahan lan pemberdayaan sing ditindakake kanthi partisipasi aktif. Iki minangka proyek sing diwiwiti kanthi mandiri sing dadi pangeling pribadi perancang babagan pentinge tumindak, uga minangka respon kanggo gerakan sosial ing wektu kasebut.

Pangakuan

Babagan A' Design Award Perak

Action Means Everything Poster Kampanye menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Action Means Everything Poster Kampanye dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Action Means Everything Poster Kampanye iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Ukuran & Kemasan: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tag: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Teknologi Produksi: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Tantangan Desain: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspirasi: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Alur Operasi: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Wacanen Siaran Pers

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