Amarico Fungsi Utama: Kemasan Aperitif dening Radoslav Dostal

Karya Amarico Fungsi Utama: Kemasan Aperitif dening Radoslav Dostal minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Amarico Fungsi Utama: Kemasan Aperitif

dening Radoslav Dostal

Klien: Amàrico

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Warna

Desaine

Babagan Amarico Fungsi Utama: Kemasan Aperitif

Amarico yaiku desain label lan kemasan sing digawe kanggo aperitif Italia. Desain iki nggunakake motif botani kanggo nggambarake bahan minuman sing wangi, rumit, lan alami. Ilustrasine digambar nganggo crayon digital, lan saben-saben tanduran diaturi dadi komposisi cermin sing kaideni saka seni dekoratif. Font gawean tangan kontemporer ngiringi gambar kasebut. Label siji mbungkus botol lan nyawijekake logo karo teks sing disorot nganggo garis emas tanduran. Botole nduweni ukuran 70 kali 70 kali 240 milimeter.

Pangakuan

Babagan A' Design Award Perak

Amarico Fungsi Utama: Kemasan Aperitif menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Amarico Fungsi Utama: Kemasan Aperitif dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Amarico Fungsi Utama: Kemasan Aperitif iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Ukuran & Kemasan: 70 mm x 70 mm x 240 mm
Tag: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknologi Produksi: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Tantangan Desain: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Riset: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspirasi: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Durasi Proyek: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Alur Operasi: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Paten: n/a
Anggota Tim: Radoslav Dostal, Tomas Nedved, Jan Blazek
Kredit Gambar: Photographer: Julius Filip