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The Rice of Friendship Wadhah Kothak Hadiah dening Xiaoning You

Karya The Rice of Friendship Wadhah Kothak Hadiah dening Xiaoning You minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerungguBungkusan· 2021

The Rice of Friendship Wadhah Kothak Hadiah

dening Xiaoning You

Klien: Zhimao Rice

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,266

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #115327

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Babagan The Rice of Friendship Wadhah Kothak Hadiah

Beras Persahabatan iku desain kemasan hadiah kanggo beras Wuchang saka Heilongjiang, China. Kothak njaba iki isi beras 3 kilogram sing dipérang dadi enem kothak luwih cilik, saben-saben 500 gram, saengga kothak-kothak sing durung dibukak tetep gampang disimpen. Magnet sing didhelikaké ing bolongan tembus ing kothak lan tutupé mbentuk kunci, sing nyegah kabukak tanpa disengaja lan lecet sak jroning pangiriman. Ilustrasi sing dicithak nuduhaké rong wong sing dipisahaké déning gunung lan kali, salaman kanthi gerakan tradisional Cina. Gaya grafis iki ngelingaké lukisan pemandangan klasik Cina lan nggambaraké persahabatan.

Pangakuan

Babagan A' Design Award Perunggu

The Rice of Friendship Wadhah Kothak Hadiah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. The Rice of Friendship Wadhah Kothak Hadiah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. The Rice of Friendship Wadhah Kothak Hadiah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Ukuran & Kemasan
Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Tag
Wuchang City, rice, package,
Teknologi Produksi
Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Tantangan Desain
Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Riset
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspirasi
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Durasi Proyek
The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Alur Operasi
The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Paten
Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Anggota Tim
Designer: Xiaoning You
Copywriter: Haiqi Wang
Kredit Gambar
Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.

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