Changle Kemasan Minuman Keras dening Hai Xia Huang

Karya Changle Kemasan Minuman Keras dening Hai Xia Huang minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2021

Changle Kemasan Minuman Keras

dening Hai Xia Huang

Klien: Yuto Group

Pemenang A' Design Award Wesi ing Kategori Bungkusan

11,181

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #116260

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Changle Kemasan Minuman Keras

Changle iku desain kemasan kanggo anggur kesehatan Khas Tionghoa. Kothak njaba digawe saka kertas gelombang lan bisa dilempit rata kanggo pangiriman, banjur dirakit kanthi cepet ing pabrik pengisian. Nglempit kothak nyimpen ruang lan biaya pangiriman. Gambar nuduhake wit ijo tetep sing tuwuh munggah lan metu, bebarengan karo platform Ganoderma, manuk bangau, lan gunung Nanshan. Longan, medlar, lan Angelica dahurica uga kalebu ing gambar kasebut. Warna retro sing lembut digunakake. Kothak kasebut ukurane 100 dening 100 dening 270 milimeter lan nyekel botol 500 mililiter.

Pangakuan

Babagan A' Design Award Wesi

Changle Kemasan Minuman Keras menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Changle Kemasan Minuman Keras dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Changle Kemasan Minuman Keras diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Ukuran & Kemasan: Box：100mmx100mmx270mm
Bottle：500ml
Tag: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Teknologi Produksi: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Tantangan Desain: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Riset: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspirasi: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Durasi Proyek: The project done within 1 months in Shenzhen.
Alur Operasi: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Anggota Tim: Designer:Huang Hai xia, Art direction:Li Yu Chun