Prow Thai Branding lan Packaging dening Piti Amornlertwattana

Karya Prow Thai Branding lan Packaging dening Piti Amornlertwattana minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Prow Thai Branding lan Packaging

dening Piti Amornlertwattana

Klien: Prow Thai

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #116727

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Prow Thai Branding lan Packaging

Desain iki nduweni tujuan kanggo nggawe citra sing seger lan kontemporer kanggo Prow Thai, merek lenga klapa murni lan kosmetik sing didegake dening para ahli pertanian ing Thailand kidul. Diilhami saka wujud alami klapa, kemasan iki nampilake pola warna cecek-cecek lan palet warna sing cerah sing nggambarake katrampilan lan vitalitas ing mburi produk-produk kasebut. Nada putih sakabèhé, sing ngelingake daging klapa, nglambangake kasucian, karesikan, lan sipat organik saka merek iki.

Pangakuan

Babagan A' Design Award Perak

Prow Thai Branding lan Packaging menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Prow Thai Branding lan Packaging dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Prow Thai Branding lan Packaging iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Ukuran & Kemasan: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tag: branding, packaging, virgin coconut oil, cosmetic, lotion
Teknologi Produksi: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Tantangan Desain: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Riset: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspirasi: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Durasi Proyek: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Alur Operasi: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Kredit Gambar: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com