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Toothpaste Packing dening Kazuo Fukushima

Karya Toothpaste Packing dening Kazuo Fukushima minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerakBungkusan· 2021

Toothpaste Packing

dening Kazuo Fukushima

Klien: Nippon Zettoc co.,ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

45,619

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117108

Warna

Desaine

Babagan Toothpaste Packing

Ide desain kemasan pasta gigi yaiku tabung cat banyu. Iki ngelingake rasa seneng milih warna nalika nglukis. Pasta gigi minangka kombinasi unik saka bahan alami lan asam amino sing ditemokake. Mulane, setengah ndhuwur kemasan Odol minangka ekspresi alami, lan setengah ngisor minangka ekspresi ilmu pengetahuan lan teknologi. Iki minangka desain sing nggabungake rong unsur sing beda dadi siji. Pungkasan, tandha merek nggabungake rong sikat untu kanthi bentuk salib kanggo ngrancang produk lisan asuransi.

Pangakuan

Babagan A' Design Award Perak

Toothpaste Packing menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Toothpaste Packing dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Toothpaste Packing iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Ukuran & Kemasan
Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tag
Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Teknologi Produksi
Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Tantangan Desain
The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Riset
Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspirasi
In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Durasi Proyek
The project started in August 2020 and finished in January 2021 in Shanghai.
Alur Operasi
First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paten
Nippon Zettoc co.,ltd.
Anggota Tim
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Kredit Gambar
Photographer: Zhu Jie

Disponsori

Jelajahi Ngluwihi Designers.org

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