Himalaya Sheet Mask Kemasan Masker Lembaran dening Elephant Design and Himalaya Wellness

Karya Himalaya Sheet Mask Kemasan Masker Lembaran dening Elephant Design and Himalaya Wellness minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Himalaya Sheet Mask Kemasan Masker Lembaran

dening Elephant Design and Himalaya Wellness

Klien: Himalaya Wellness

Pemenang A' Design Award Perak ing Kategori Bungkusan

30,421

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117150

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Himalaya Sheet Mask Kemasan Masker Lembaran

Himalaya Sheet Mask minangka desain kemasan kanggo masker lembaran rai ing kategori perawatan pribadi. Sistemé nyakup limang varian lan nggunakaké palet werna sing padhang, font sing lucu, lan cathetan tengah kanggo awaké dhéwé. Ilustrasi nampilaké bahan alami saka produk kasebut kanthi gaya sing alus. Sachet dicithak nganggo CMYK, putih, lan patang werna Pantone khusus. Logo lan gambaré dirampungaké nganggo pernis kilap spot, déné permukaan liyané matte. Desainé dimaksudaké kanggo narik para pembeli enom ing pasar global.

Pangakuan

Babagan A' Design Award Perak

Himalaya Sheet Mask Kemasan Masker Lembaran menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Himalaya Sheet Mask Kemasan Masker Lembaran dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Himalaya Sheet Mask Kemasan Masker Lembaran iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Ukuran & Kemasan: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tag: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknologi Produksi: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Tantangan Desain: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Riset: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirasi: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Durasi Proyek: The project started in September 2019 and finished in December 2020, in Singapore & India.
Alur Operasi: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Anggota Tim: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Kredit Gambar: All designs and images are created by Elephant Design.