Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu by Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerakPariwara· 2021

Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award Perak Winner in Pariwara Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu

Don't Lose Your Bicultural yaiku kampanye iklan terpadu kang digawe kanggo layanan saluran televisi etnik. Kampanye iki kalebu wolung poster, lan saben irah-irahan ditulis nganggo basa kang beda-beda: Portugis, Cina, Arab, Rusia, Jepang, Prancis, Italia, lan Hindi. Visualé nganggo seni piksel lan dibangun ing sakubenge pola tes televisi, kang nuduhake wektu kelangan. Simbol-simbol negara-negara kang melu digabung kanggo nggawe gambar kang manunggal lan maneka warna. Tujuwane yaiku ngajak komunitas imigran supaya njaga basa lan warisane.

The Recognition

About the A' Design Award Perak

Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Don't Lose Your Biculutural Primary Function: Kampanye Iklan Terpadu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao