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Promising Ideas Innovation Film Cendhak Animasi dening Mengchao Wu and Hao Li

Karya Promising Ideas Innovation Film Cendhak Animasi dening Mengchao Wu and Hao Li minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.


PerakFilm· 2021

Promising Ideas Innovation Film Cendhak Animasi

dening Mengchao Wu and Hao Li

Klien: Unicef

Pemenang A' Design Award Perak ing Kategori Film

40,739

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #118062

Warna

Desaine

Babagan Promising Ideas Innovation Film Cendhak Animasi

Promising Ideas Innovation minangka animasi cendhak sing digawe kanggo Unicef kanggo nerangake kepiye para nom-noman, utamane bocah wadon ing dhaerah pinggiran, wis disambungake menyang internet. Animasi iki mbandhingake cacahe wong lanang lan wadon sing ngakses internet ing dhaerah maju lan kurang maju. Banjur nuduhake masalah sing ditimbulake dening akses sing winates kanggo wanita ing dhaerah-dhaerah kasebut. Data sing rumit diowahi dadi crita sing prasaja babagan siji bocah wadon lan yuta-yutan liyane sing ngadhepi kahanan sing padha. Animasi iki digawe kabeh nganggo komputer.

Pangakuan

Babagan A' Design Award Perak

Promising Ideas Innovation Film Cendhak Animasi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Promising Ideas Innovation Film Cendhak Animasi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Promising Ideas Innovation Film Cendhak Animasi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Ukuran & Kemasan
The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tag
animation, motion graphic, design, UNICEF
Teknologi Produksi
The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Tantangan Desain
Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Riset
We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspirasi
First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Durasi Proyek
The project started in 2019 and finished in 2020 in New York.
Alur Operasi
The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Anggota Tim
Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Kredit Gambar
Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.

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