Xixia King Anggur by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Xixia King Anggur

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award Perunggu Winner in Bungkusan Category

10,468

Verified Award Winner

Verify Award Status for #118809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xixia King Anggur

Iki minangka desain kemasan anggur. Wangun label anggur kasebut arupa tong kayu oak. Bagean emas kaya anggur sing mili alon-alon mudhun saka tong menyang wangun gelas kanthi pinter. Nalika nyekel botol anggur kasebut, kaya nyekel gelas emas ing tangan. Pola tekstur cekung lan cembung ing label kasebut asale saka lukisan watu. Font logo merek Xixia King dirancang nganggo gaya aksara kuna Xixia, sing nduweni ciri budaya regional sing kuwat.

The Recognition

About the A' Design Award Perunggu

Xixia King Anggur menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Xixia King Anggur dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Xixia King Anggur nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release