Out Here It's Dew Kampanye Iklan by PepsiCo Design and Innovation

Out Here It's Dew Kampanye Iklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerungguPariwara· 2021

Out Here It's Dew Kampanye Iklan

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perunggu Winner in Pariwara Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Kampanye Iklan

Out Here It's Dew minangka kampanye iklan sing digawe kanggo merek minuman ringan berkarbonasi lan ditujokake kanggo para penggemar aktivitas njaba omah ing wilayah Midwest, Amerika Serikat. Kampanye iki ngajak masyarakat kanggo nikmati minuman kasebut nalika mburu, mancing, numpak prau, lan mendaki. Kampanye iki diwiwiti kanthi tawaran penggantian biaya rong puluh dolar kanggo izin mburu lan mancing taun 2020. Tim produksi fotografi nggawe perpustakaan gambar sing gedhe kanggo kabutuhan point of sale ritel, media sosial, lan iklan luar ruangan. Siji lokasi dipilih kanggo nggambarake mangsa semi awal, mangsa panas, lan mangsa gugur sajrone siji sesi pemotretan.

The Recognition

About the A' Design Award Perunggu

Out Here It's Dew Kampanye Iklan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Out Here It's Dew Kampanye Iklan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Out Here It's Dew Kampanye Iklan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release