Pepsi For The Love Of It Kampanye Iklan by PepsiCo Design and Innovation

Pepsi For The Love Of It Kampanye Iklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

EmasPariwara· 2021

Pepsi For The Love Of It Kampanye Iklan

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Emas Winner in Pariwara Category

102,019

Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Kampanye Iklan

Pepsi For The Love Of It yaiku kampanye iklan sing digawe kanggo pasar Tiongkok. Kampanye iki fokus ing seri enem desain kaleng omben-omben. Saben kaleng nampilake olahraga utawa hiburan sing beda, kayata senam ritmik, tenis meja, nyilem sinkron lan sepak raga utawa gangsingan. Kaleng liyane ngrujuk marang musik lan tarian, selaras karo warisan merek Pepsi. Koleksi iki nggunakake werna-werna khas Pepsi kanthi gaya sing kendel lan disruptif. Desain kaleng sing maneka warna ngidini saben konsumen milih sing cocog karo minat pribadine.

The Recognition

About the A' Design Award Emas

Pepsi For The Love Of It Kampanye Iklan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Pepsi For The Love Of It Kampanye Iklan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi For The Love Of It Kampanye Iklan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release