Yamamotoyama Paket Teh Rebranding dening Eisuke Tachikawa

Karya Yamamotoyama Paket Teh Rebranding dening Eisuke Tachikawa minangka pemenang sing diajeni banget saka A' Design Award Platinum 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PlatinumBungkusan· 2021

Yamamotoyama Paket Teh Rebranding

dening Eisuke Tachikawa

Klien: Nosigner

Pemenang A' Design Award Platinum ing Kategori Bungkusan

198,796

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119471

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yamamotoyama Paket Teh Rebranding

Yamamotoyama minangka salah sawijining pedagang teh sing paling tuwa lan paling mapan ing Jepang. Saiki wis dadi sing pertama adol Teh Ijo. Kanthi konsep Return to the origin of Edo, NOSIGNER wis ngrancang ulang paket kasebut supaya budaya teh tradisional tetep urip lan diterusake menyang masa depan. Kanggo nggawe modern nalika njaga pesona merek sejarah sing dawa, NOSIGNER nyebutake warna lan struktur tradisional gulungan kanthi puncak cilik asli Yamamotoyama lan gaya kaligrafi Edo.

Pangakuan

Babagan A' Design Award Platinum

Yamamotoyama Paket Teh Rebranding menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Yamamotoyama Paket Teh Rebranding nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Yamamotoyama Paket Teh Rebranding iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspirasi: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Anggota Tim: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Kredit Gambar: Photography: Sato Kunihiko

Wacanen Siaran Pers

Disponsori