Nianfenyuanjiang Kemasan Minuman Keras by Dai Longfeng

Nianfenyuanjiang Kemasan Minuman Keras by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Nianfenyuanjiang Kemasan Minuman Keras

by Dai Longfeng

A' Design Award Perunggu Winner in Bungkusan Category

18,105

Verified Award Winner

Verify Award Status for #119491

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nianfenyuanjiang Kemasan Minuman Keras

Nianfenyuanjiang minangka desain kemasan kanggo minuman keras sing digawe ing Bozhou, China. Desain iki njupuk lempengan pring, medium tulisan tradisional Tionghoa, minangka titik wiwitan. Kutipan-kutipan klasik saka Tao Te Ching, buku sing ditulis dening filsuf Laozi, sing lair ing Bozhou, ditrapake ing permukaane. Kothake ukurane 350 kanthi 120 kanthi 280 milimeter lan nggunakake struktur bukaan konvensional, sing cocog kanggo produksi massal lan nglindhungi produk. Kertas kanthi efek imitasi kayu nggantekake kayu lan ndhukung perlindungan lingkungan.

The Recognition

About the A' Design Award Perunggu

Nianfenyuanjiang Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Nianfenyuanjiang Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Nianfenyuanjiang Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging: 350X120X280
Tags: Chinese culture，Chinese liquor，Environmental protection imitation wood material
Production Technology: Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge: The real degree of imitation wood is a big challenge.
Research: The combination of traditional Chinese culture and modern craftsmanship.
Inspiration: Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration: March 2023,Shenzhen, China.
Operation Flow: Conventional open box type,It is conducive to mass production and product protection.
Image Credits: Longfeng Dai