Lidugaoliang Baijiu Kemasan Minuman Beralkohol by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Kemasan Minuman Beralkohol by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Lidugaoliang Baijiu Kemasan Minuman Beralkohol

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award Perunggu Winner in Bungkusan Category

18,490

Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Kemasan Minuman Beralkohol

Lidugaoliang Baijiu minangka desain kemasan kanggo minuman keras sulingan Tiongkok. Botolé nduwé wangun lengkung sing alus lan diukir kanthi unsur sorgum. Tutup bunder lan bunderan ing kothak njaba adhedhasar porselen jaman Dinasti Yuan, periode nalika pembuatan minuman iki diwiwiti. Labelé sing miring digawé saka kulit. Kothak njaba nggabungaké kulit lan logam sarta dibukak kanthi muter cakram bunder. Warna ijo digawé luwih tuwa supaya cocog karo produk kelas dhuwur. Kemasan iki nduwé ukuran 120 mm ambané, 120 mm jerowé, lan 330 mm dhuwuré.

The Recognition

About the A' Design Award Perunggu

Lidugaoliang Baijiu Kemasan Minuman Beralkohol menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lidugaoliang Baijiu Kemasan Minuman Beralkohol dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lidugaoliang Baijiu Kemasan Minuman Beralkohol nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang