Have A Good Tea Fungsi Utama: Kemasan Teh by Toshiki Okada

Have A Good Tea Fungsi Utama: Kemasan Teh by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Have A Good Tea Fungsi Utama: Kemasan Teh

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #119804

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Colors

The Design

About Have A Good Tea Fungsi Utama: Kemasan Teh

Teks Buku: Have A Good Tea minangka desain kemasan kanggo teh rasa Jepang sing diprodhuksi ing kutha bersejarah Kawagoe. Kothak iki ngemot teh kanthi rasa kembang sakura lan kembang sakura wengi, digawe kanggo mangsa ngematake kembang sakura. Ilustrasi cat banyu sing digambar kanthi tangan nuduhake pemandhangan lokal, lan area logo dilebokake (embossed) supaya kapisah saka gambar latar mburi. Kothak iki gampang dicekel, digawe saka kertas kualitas dhuwur sing bisa didaur ulang lan ora mengkilat, sarta bisa dibongkar kanggo didaur ulang. Desain iki nduweni tujuan kanggo ngenalake budaya teh marang generasi enom.

The Recognition

About the A' Design Award Perunggu

Have A Good Tea Fungsi Utama: Kemasan Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Have A Good Tea Fungsi Utama: Kemasan Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Have A Good Tea Fungsi Utama: Kemasan Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada