Sogurt With Love and All Things Good Kemasan Yogurt Beku dening Jimmy Chew

Karya Sogurt With Love and All Things Good Kemasan Yogurt Beku dening Jimmy Chew minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2021

Sogurt With Love and All Things Good Kemasan Yogurt Beku

dening Jimmy Chew

Klien: Sogurt

Pemenang A' Design Award Wesi ing Kategori Bungkusan

14,023

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119936

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Sogurt With Love and All Things Good Kemasan Yogurt Beku

Sogurt With Love and All Things Good minangka desain kemasan kanggo cangkir es krim yogurt beku. Warna-warna seger digunakake kanggo nggambarake swara merek sing gampang ditampa, ceria, lan elegan. Ilustrasi sing tumpang tindih nggambarake perpaduan bahan-bahan utama ing saben rasa sing digawe kanthi teliti. Tipografi, ikonografi, lan tata letak diatur kanggo nampilake informasi produk kanthi cetha lan nyengkuyung kamudahan maca. Tutup plastik saka kemasan sadurunge diganti karo tutup kertas. Saben cangkir nduweni volume 125 mililiter lan ambane 74 milimeter.

Pangakuan

Babagan A' Design Award Wesi

Sogurt With Love and All Things Good Kemasan Yogurt Beku menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Sogurt With Love and All Things Good Kemasan Yogurt Beku dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Sogurt With Love and All Things Good Kemasan Yogurt Beku diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Ukuran & Kemasan: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tag: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Teknologi Produksi: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Tantangan Desain: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Riset: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasi: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Durasi Proyek: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Alur Operasi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Anggota Tim: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Kredit Gambar: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.