Yanjing White Beer Fungsi Utama: Kemasan Bir dening Gen Xu and Feihu Han

Karya Yanjing White Beer Fungsi Utama: Kemasan Bir dening Gen Xu and Feihu Han minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Yanjing White Beer Fungsi Utama: Kemasan Bir

dening Gen Xu and Feihu Han

Klien: Beijing Yanjing Brewery Co.,Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,517

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120520

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yanjing White Beer Fungsi Utama: Kemasan Bir

Teks Buku: Yanjing White Beer minangka desain kemasan kanggo bir kemasan botol lan kaleng. Grafise nggabungake referensi budaya Tionghoa lan Jerman, kanthi werna sing dijupuk saka seragam sepak bola Jerman lan gambar malt lan hop minangka bentuk penghargaan kanggo Jerman, negara asal white beer. Panel judhul kang wangune tameng nonjolake jeneng produk lan njaga tata letak tetep imbang. Kaleng iki dirancang sasuwene ukuran tapak tangan rata-rata supaya bisa dicekel kanthi kuat, lan botol kang wangune ngulet bisa dicekel ing sembarang dhuwur. Botol digawe saka kaca sing bisa didaur ulang, lan kalenge saka aluminium sing bisa didaur ulang.

Pangakuan

Babagan A' Design Award Perunggu

Yanjing White Beer Fungsi Utama: Kemasan Bir menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yanjing White Beer Fungsi Utama: Kemasan Bir dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yanjing White Beer Fungsi Utama: Kemasan Bir nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Ukuran & Kemasan: 67.4*67.4*248mm, 54*54*170mm
Tag: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Teknologi Produksi: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Tantangan Desain: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Riset: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspirasi: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Durasi Proyek: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Alur Operasi: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Anggota Tim: Feihu Han
Gen Xu
Da Wu