Karya Rikchari Kemasan Kopi dening Planetario minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2021

Rikchari Kemasan Kopi

dening Planetario

Klien: Rikchari Packaging by Planetario

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,052

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #121161

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Rikchari Kemasan Kopi

Rikchari yaiku desain kemasan kanggo merek kopi Peru sing fokus ing keberlanjutan lan tanggung jawab sosial. Jeneng Rikchari tegese tangi ing basa Quechua, lan aksara C mbentuk siluet sing nggambarake wiji kopi lan mripat sekaligus. Kemasan iki nuruti desain logo, sing nggunakake konstruksi tipografi kang diilhami dening wangun geometris kraton Inca ing Peru, sing dikenal minangka Tocapu. Kopi iki ditanem ing Chirinos, sisih lor Peru, ing dhuwuran 1700 meter saka permukaan segara. Desain iki nampilake kopi minangka produk organik kang nduweni tujuan sosial.

Pangakuan

Babagan A' Design Award Wesi

Rikchari Kemasan Kopi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Rikchari Kemasan Kopi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Rikchari Kemasan Kopi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Ukuran & Kemasan: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tag: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teknologi Produksi: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Tantangan Desain: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Riset: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspirasi: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Durasi Proyek: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Anggota Tim: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz