Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben by Haijun Shen

Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben

by Haijun Shen

Client: DIGA Creative design

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben

Luzhou Laojiao 1915 yaiku paket kanggo omben-omben baijiu saka Tiongkok. Botolé awujud kaya prau layar, lan simbol visualé disaring saka peta Jiangyang ing Luzhou. Wujud sing mlengkung nuduhaké cairan sing mili ing njero lan menehi rasa kepenak nalika dicekel ing tangan. Botolé digawe saka kaca kanthi warna sing disemprot lan tenger merek sing ditrapaké. Kothaké dirampungake nganggo bronzing, embossing lan tenger merek sing ditrapaké. Ukuran paket iki 58 kali 158 kali 350 milimeter. Tujuané yaiku katon entheng lan mewah kanggo para peminum kanthi umur 30 nganti 40 taun, kanthi rasa modern kelas dhuwur sing tetep njaga watak tradisional.

The Recognition

About the A' Design Award Perak

Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Luzhou Laojiao 1915 Fungsi Utama: Paket Botol Omben-omben iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin