Hankol Liquor Fungsi Utama: Kemasan Minuman Keras by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Fungsi Utama: Kemasan Minuman Keras by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Hankol Liquor Fungsi Utama: Kemasan Minuman Keras

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

A' Design Award Perak Winner in Bungkusan Category

28,079

Verified Award Winner

Verify Award Status for #121947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Fungsi Utama: Kemasan Minuman Keras

Hankol yaiku desain kemasan kanggo minuman keras rasa saos. Jenenge ngrujuk marang wong sing ngombe kanthi wani lan seneng, sing nggambarake semangat brand sing berorientasi marang manungsa. Konsepe asale saka pangrasa wuta. Wangun positif lan negatif digabung, lan siluet pendhirine dipapanake ing wangun negatif kanggo ngungkapake gagasan ora nglalekake niat asli. Kaligrafi Cina lan segel digunakake ing jinis huruf. Kothak njaba digawe saka bahan EPP sing ramah lingkungan, lan logo logam dipasang ing permukaan ngarep.

The Recognition

About the A' Design Award Perak

Hankol Liquor Fungsi Utama: Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Hankol Liquor Fungsi Utama: Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Hankol Liquor Fungsi Utama: Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020