Tinkoff Investment Fungsi Utama: Video Iklan dening Egor Maraev

Karya Tinkoff Investment Fungsi Utama: Video Iklan dening Egor Maraev minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PerungguFilm· 2022

Tinkoff Investment Fungsi Utama: Video Iklan

dening Egor Maraev

Klien: Blaster Studio

Pemenang A' Design Award Perunggu ing Kategori Film

25,330

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #122056

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tinkoff Investment Fungsi Utama: Video Iklan

Teks Buku: Tinkoff Investment yaiku video iklan telung puluh detik kanggo layanan investasi bank. Video iki nampilake George Washington minangka tokoh utama. Dheweke lungguh ing sofa lan mangan pizza, katon kesel lan males, sing nglambangake dhuwit. Gambaran sing ora biasa iki ngemot gagasan utama, yaiku dhuwit kudu dijaga kanthi apik lan digawe supaya bisa "makarya". Animasi iki nggabungake teknik cel animation lan cutout animation, disambung karo digital compositing. Video iki wis ditayangake sacara wiyar minangka preroll sadurunge video online lan entuk tingkat konversi sing dhuwur.

Pangakuan

Babagan A' Design Award Perunggu

Tinkoff Investment Fungsi Utama: Video Iklan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Tinkoff Investment Fungsi Utama: Video Iklan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Tinkoff Investment Fungsi Utama: Video Iklan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Ukuran & Kemasan: 30 seconds duration
Tag: video, 2d animation, animation, character, advertising video
Teknologi Produksi: Cel animation, cutout animation, Adobe After Effects compositing
Inspirasi: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Durasi Proyek: Project started and ended in September 2020, it was targeted to russian internet audience.
Alur Operasi: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Anggota Tim: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin