Beer Mail by Volfas Engelman Bungkus Bir Kerajinan dening Bold Brands

Karya Beer Mail by Volfas Engelman Bungkus Bir Kerajinan dening Bold Brands minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Beer Mail by Volfas Engelman Bungkus Bir Kerajinan

dening Bold Brands

Klien: Bold Brands

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,502

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #122875

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Beer Mail by Volfas Engelman Bungkus Bir Kerajinan

Beer Mail iku desain bungkus kanggo maneka bir kerajinan. Label-labele digawe kaya prangko pos, minangka rujukan marang jeneng merek lan marang kualitas prangko sing bisa diklumpukake. Saben jinis nggawa ilustrasi kolase sing nggabungake unsur-unsur sing katon ora ana gegayutane yen dideleng sepisanan. Bahan-bahan sing digunakake ing bir didhelikake ing sajroning ilustrasi, saengga konsumen bisa nggoleki. Bir iki didol ing botol kaca 330 ml kanthi label sing dicithak digital lan ing kaleng cithakan 500 ml. Desain iki nggambarake jumlah produksi sing sithik saka rangkeyan iki.

Pangakuan

Babagan A' Design Award Perak

Beer Mail by Volfas Engelman Bungkus Bir Kerajinan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Beer Mail by Volfas Engelman Bungkus Bir Kerajinan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Beer Mail by Volfas Engelman Bungkus Bir Kerajinan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Ukuran & Kemasan: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tag: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Teknologi Produksi: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Tantangan Desain: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Riset: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspirasi: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Durasi Proyek: This project started in January 2020 and is still ongoing adding a new variety every other month.
Alur Operasi: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Anggota Tim: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Kredit Gambar: Illustrations & Visuals: Sandra Ramoskaite