OHO Lentil Chips Kemasan Keripik dening Bold Brands

Karya OHO Lentil Chips Kemasan Keripik dening Bold Brands minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

OHO Lentil Chips Kemasan Keripik

dening Bold Brands

Klien: Bold Brands

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

16,082

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #122943

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan OHO Lentil Chips Kemasan Keripik

OHO Lentil Chips minangka desain kemasan kanggo camilan sing kadamel saka kacang lenthil. Kanthonge nduweni ukuran 190 x 250 x 50 mm lan dicithak ing polipropilena kanthi teknik flexography nganggo vernis sentuhan kertas. Latar mburi kertas kraft nggantekake werna-werna cerah sing umum ing kategori camilan, saengga menehi kesan alami. Unsur grafis ilustrasi nambahi karakter sing kepenak lan gembira, dene rasa-rasa produk ditampilake liwat gambar fotografi kanthi kualitas dhuwur. Kombinasi iki ndadekake produk gampang dikenali lan nuduhake minangka pilihan camilan sing luwih sehat.

Pangakuan

Babagan A' Design Award Perunggu

OHO Lentil Chips Kemasan Keripik menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. OHO Lentil Chips Kemasan Keripik dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. OHO Lentil Chips Kemasan Keripik nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Ukuran & Kemasan: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tag: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Teknologi Produksi: Flexograhy with paper touch varnish.
Tantangan Desain: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Riset: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspirasi: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Durasi Proyek: This project started in January 2020 February and finished 2020 May.
Alur Operasi: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Anggota Tim: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Kredit Gambar: Visuals: Sandra Ramoskaite