Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates by Dennis Furniss

Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2021

Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates

by Dennis Furniss

Client: Pepsi

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #123071

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates

Pepsi Culture yaiku seri kaleng edhisi winates sing digawe kanggo merek omben-omben ing Meksiko. Seri iki dumadi saka enem kaleng koleksi, lan saben kaleng makili siji kutha ing Meksiko. Crita lokal, tradhisi, lan referensi seni diterjemahake dadi pola ilustratif sing nggabungake simbol budaya sing wis suwe ana karo pendekatan desain kontemporer. Saben kaleng digawe saka aluminium, isine 12 ons, lan dirampungake nganggo cetakan offset definisi dhuwur. Kaleng-kaleng kasebut didol dhewe-dhewe lan bebarengan mbentuk seri sing nggambarake keragaman regional.

The Recognition

About the A' Design Award Emas

Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi Culture Seri Kaleng Omben-Omben Edhisi Winates nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.