Bel Gusto Pambungkus Pasta by Olga Takhtarova

Bel Gusto Pambungkus Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Bel Gusto Pambungkus Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award Perak Winner in Bungkusan Category

29,305

Verified Award Winner

Verify Award Status for #123472

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bel Gusto Pambungkus Pasta

Bel Gusto minangka desain pambungkus kanggo lini pasta seger sing digawe saka gandum durum. Pambungkuse didesain kaya paket pos sing dikirim saka Italia. Prangko, cap pos, ilustrasi gambar tangan panggonan bersejarah ing Italia lan tiruan kertas kraft dienggo. Jendhela pandeleng ngidini sing tuku ndeleng pasta ing njero kothak sadurunge tuku. Garis-garis werna sing padha saturasi lan padhange misahake wangun pasta sing beda-beda ing sajrone lini kasebut. Pambungkuse dicithak ing film PET nganggo pernis selektif.

The Recognition

About the A' Design Award Perak

Bel Gusto Pambungkus Pasta menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Bel Gusto Pambungkus Pasta dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Bel Gusto Pambungkus Pasta iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.