I Love You From Afar Sosial dening Alvaro Gonzalez and Renato Galecio

Karya I Love You From Afar Sosial dening Alvaro Gonzalez and Renato Galecio minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2021

I Love You From Afar Sosial

dening Alvaro Gonzalez and Renato Galecio

Klien: Inbrax

Pemenang A' Design Award Perunggu ing Kategori Pariwara

13,549

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #123514

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan I Love You From Afar Sosial

Ing wiwitan pandemi, nalika kabeh wong ana ing karantina ing Chile, kabeh toko Miniso ditutup, lan kanggo njaga komitmen marang audiens, kampanye "Aku Tresna Kowe Saka Kadohan" digawé, sing dileksanakake 100% kanthi online lan ngirim ewu gagasan kanggo nglipur konsumené nalika lagi dikurung.

Pangakuan

Babagan A' Design Award Perunggu

I Love You From Afar Sosial menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. I Love You From Afar Sosial dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. I Love You From Afar Sosial nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Ukuran & Kemasan: Stories, Posts, Carrousels
Tag: Inbrax, Miniso, Chile, I Love You From Afar
Teknologi Produksi: Social Media, Vectorial Illustrations, Illustrator
Tantangan Desain: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Riset: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspirasi: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Durasi Proyek: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Paten: Miniso, Inbrax
Anggota Tim: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Kredit Gambar: Miniso, Inbrax