The Taste of Heritage Kopi Instan dening Shawn Goh Chin Siang

Karya The Taste of Heritage Kopi Instan dening Shawn Goh Chin Siang minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

The Taste of Heritage Kopi Instan

dening Shawn Goh Chin Siang

Klien: Hai Soon Leong Sdn. Bhd

Pemenang A' Design Award Perak ing Kategori Bungkusan

29,247

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #123769

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Taste of Heritage Kopi Instan

Desain kasebut diilhami dening latar mburi klien - bisnis kulawarga, saka generasi ke generasi. Kanggo nglestarekake lan nularake rasa, produk 'Rasa Warisan' diluncurake. Iki uga minangka simbol pariwisata Malaysia, mula desainer nggawe konsep kanggo njaga warisan budaya, nggabungake ide klien, nggabungake budaya sing wis suwe saka macem-macem etnis menyang desain supaya luwih akeh wong ngerti budaya Malaysia lan dadi antusias babagan Seni Malaysia.

Pangakuan

Babagan A' Design Award Perak

The Taste of Heritage Kopi Instan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. The Taste of Heritage Kopi Instan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. The Taste of Heritage Kopi Instan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Ukuran & Kemasan: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tag: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknologi Produksi: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Tantangan Desain: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Riset: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Durasi Proyek: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Alur Operasi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Paten: -
Anggota Tim: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Kredit Gambar: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.